Please Read Carefully: This Privacy Policy applies to all users of the 777fe platform at 777fe.online. By registering an account or using any 777fe service, you confirm that you have read and understood how we handle your personal information. If you disagree with any part of this policy, please do not use the platform.
777fe operates the online gaming and betting platform accessible at 777fe.online. For the purposes of this Privacy Policy, 777fe is the data controller — meaning we are the organisation responsible for deciding how and why your personal data is processed.
This policy covers data processing activities conducted by 777fe in connection with the services we provide to Pakistani players, including account registration, deposits and withdrawals, game play, bonuses, customer support and platform communications. If you have questions about how 777fe handles your data, contact us at support@777fe.online.
777fe collects personal data in the following categories. We only collect data that is necessary for the specific purpose described.
2.1 Registration Data
When you create a 777fe account, we collect your full legal name, date of birth, mobile phone number and the password you create (stored in hashed form — never readable by staff).
2.2 Identity Verification (KYC) Data
For withdrawal requests above certain thresholds or where required for fraud prevention, 777fe may request a copy of your CNIC (Computerised National Identity Card) or other government-issued ID, a selfie or photograph for liveness verification, and proof of address.
2.3 Financial Data
We record transaction details including deposit amounts, withdrawal requests, the payment methods used (Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT or Visa/Mastercard) and the transaction reference numbers. We do not store full card numbers — these are handled by our PCI-DSS compliant payment processors.
2.4 Activity Data
777fe records your gaming and betting activity, including bets placed, games played, amounts wagered, results and session durations. This data is used to manage your account, calculate balances and detect problem gambling patterns.
2.5 Technical Data
We automatically collect certain technical data when you use the 777fe platform, including your IP address, device type, operating system, browser type, referring URL and pages visited.
| Data Category | Examples | When Collected |
|---|
| Registration Data | Name, DOB, mobile number | At account creation |
| KYC / Identity | CNIC copy, selfie, proof of address | On withdrawal request or flag |
| Financial Data | Transaction amounts, payment method, references | Each deposit / withdrawal |
| Activity Data | Bets, games, session length, wager amounts | During platform use |
| Technical Data | IP address, device type, browser | Each platform visit |
| Communications Data | Support chat history, emails | When you contact support |
777fe uses the personal data we collect for the following specific purposes. We do not use your data for any purpose that is incompatible with what is listed here without obtaining your consent first.
- Account Management: To create and maintain your 777fe account, verify your identity, manage your balance and process your gaming activity.
- Payment Processing: To process deposits from and withdrawals to your Easypaisa, JazzCash, NayaPay, SadaPay, bank account or card, and to maintain accurate financial records.
- Fraud Prevention: To detect and prevent fraudulent transactions, money laundering, bonus abuse, multi-accounting and other prohibited activities on the 777fe platform.
- Legal Compliance: To fulfil our legal obligations, including know-your-customer (KYC) requirements, anti-money-laundering (AML) checks and responding to lawful requests from regulatory or law enforcement authorities.
- Customer Support: To respond to your queries, investigate complaints and resolve disputes related to your 777fe account.
- Responsible Gaming: To monitor gaming patterns that may indicate problem gambling and to apply or communicate the appropriate support tools and restrictions.
- Platform Improvement: To analyse aggregated usage data and improve the design, performance and product offering on the 777fe platform.
- Marketing Communications: To send you promotional offers and updates from 777fe by email or SMS where you have opted in. You can withdraw this consent at any time.
777fe never uses your personal data for profiling or automated decision-making that produces significant legal effects, except where required by anti-fraud or regulatory systems — and in those cases you have the right to request human review of any such decision.
Every time 777fe processes your personal data, we do so under one of the following legal grounds:
- Contract Performance: Processing necessary to provide the 777fe service you have registered for — account management, payments, game play and support.
- Legal Obligation: Processing required by applicable law, including KYC/AML compliance and responses to regulatory or court orders.
- Legitimate Interests: Processing for fraud detection, platform security and service improvement where these interests are not overridden by your rights.
- Consent: Processing for marketing communications, which you can withdraw at any time.
777fe does not sell, rent or trade your personal data to any third party. We share data only in the limited circumstances described below:
5.1 Payment Service Providers
We share your payment information with the relevant payment processor — Easypaisa, JazzCash, NayaPay, SadaPay, your bank or card scheme — only to the extent necessary to complete your deposit or withdrawal transaction. These providers operate under their own privacy policies and are contractually bound to protect your data.
5.2 Fraud Prevention & KYC Services
777fe uses third-party identity verification and fraud screening services. These providers receive only the minimum data required to complete the verification check. They are not permitted to use your data for any other purpose.
5.3 Regulatory & Law Enforcement Authorities
777fe may disclose personal data to regulatory bodies, law enforcement agencies or courts when required to do so by law, court order or binding regulatory instruction. We will always seek to limit such disclosures to the minimum data required.
5.4 Service Providers
777fe uses a limited number of trusted technology service providers — such as cloud hosting and email delivery — who may process your data on our behalf under strict data processing agreements. These providers are not permitted to use your data for their own purposes.
No Marketing Data Sales: 777fe will never share your contact details or gaming behaviour with third-party marketing companies, data brokers or advertising networks.
The 777fe platform uses cookies and similar tracking technologies to ensure the site functions correctly, remember your preferences and analyse how players use the platform.
Types of Cookies Used
- Essential Cookies: Required for the platform to work. These include session management cookies that keep you logged in to your 777fe account during a session. You cannot opt out of these.
- Functional Cookies: Remember your preferences such as language settings, display options and previous bet history views.
- Analytics Cookies: Help 777fe understand how players navigate the platform so we can identify and fix problems and improve the user experience. Data collected is aggregated and anonymised.
- Security Cookies: Used to detect fraud signals such as unusual login patterns or session anomalies.
You can control non-essential cookies through your browser settings. Blocking all cookies may affect the functionality of the 777fe platform. If you are unsure how to manage cookies in your browser, check the help section of your mobile browser settings.
Protecting your personal data is a core responsibility at 777fe. We implement technical and organisational security measures appropriate to the sensitivity of the data we process. Key measures include:
- All data in transit between your device and 777fe servers is encrypted using TLS (Transport Layer Security).
- Sensitive data at rest, including identity documents and financial records, is stored in encrypted form.
- Access to personal data within 777fe is restricted on a need-to-know basis. Staff are trained on data protection obligations and are bound by confidentiality agreements.
- Password data is hashed using a strong algorithm — 777fe staff cannot read your password under any circumstances.
- Our systems are monitored for intrusion attempts and security vulnerabilities. We conduct regular security reviews.
No System Is 100% Secure: While 777fe takes every reasonable precaution, no internet transmission is completely risk-free. If you believe your 777fe account has been compromised, contact support@777fe.online immediately and change your password from a secure device.
777fe does not keep your personal data indefinitely. We retain data only for as long as it is needed for the purposes described in this policy or as required by law. Our standard retention periods are as follows:
- Active Account Data: Retained throughout the period your 777fe account is active.
- Financial Transaction Records: Retained for a minimum of 5 years from the date of the transaction, as required for AML compliance and financial record-keeping obligations.
- KYC / Identity Documents: Retained for 5 years after account closure or the last transaction, whichever is later.
- Customer Support Communications: Retained for 2 years from the date of the last interaction.
- Marketing Consent Records: Retained until you withdraw consent, plus 1 year for audit purposes.
- Technical / Log Data: Retained for up to 12 months, after which it is anonymised or deleted.
After the applicable retention period, data is securely deleted or irreversibly anonymised. If you request account deletion, 777fe will delete your data subject to any mandatory retention obligations.
As a 777fe player, you have the following rights regarding the personal data we hold about you. To exercise any of these rights, contact us at support@777fe.online.
Right of Access
Request a copy of all personal data 777fe holds about you.
Right of Rectification
Ask us to correct inaccurate or incomplete data on your account.
Right of Erasure
Request deletion of your data where no legal obligation requires us to keep it.
Right to Restrict
Ask 777fe to stop processing your data while a correction request is being assessed.
Right to Portability
Request your data in a structured, machine-readable format for transfer elsewhere.
Right to Object
Object to processing based on legitimate interests, including direct marketing.
777fe will respond to all data rights requests within 30 days of receipt. In complex cases we may extend this by up to 60 days — we will notify you if this is necessary. We may need to verify your identity before processing any data request.
The 777fe platform is strictly for adults aged 18 and above. 777fe does not knowingly collect personal data from anyone under the age of 18. If you are under 18, please do not attempt to register or use any 777fe service.
If we become aware that personal data has been collected from a minor without appropriate consent, we will delete that data and close the associated account immediately. If you believe a minor has registered at 777fe, please contact support@777fe.online and we will investigate as a priority.
777fe may send you promotional emails or SMS messages about bonuses, new games, platform updates and special offers — but only where you have given us your consent to do so, either during registration or subsequently.
Opting Out
You can withdraw your marketing consent at any time by:
- Clicking the unsubscribe link in any 777fe marketing email.
- Replying STOP to any 777fe marketing SMS.
- Updating your communication preferences in your 777fe account settings.
- Emailing support@777fe.online with a request to remove you from all marketing lists.
Opting out of marketing communications will not affect transactional messages related to your account — such as deposit confirmations, withdrawal notifications, security alerts and support responses. These are operational communications that 777fe is required to send.
777fe may update this Privacy Policy from time to time to reflect changes in our data practices, new services we offer or changes in applicable law. When we make significant changes, we will notify registered players by email to the address on their 777fe account at least 14 days before the changes take effect.
The "Last Updated" date at the top of this page will always show when the current version was published. We encourage you to review this policy periodically. Continued use of 777fe after changes have been notified constitutes acceptance of the updated policy.
Minor Changes: For minor corrections such as fixing typographical errors or clarifying existing language without changing meaning, 777fe may update the policy without advance notification. The updated date will still be revised accordingly.
If you have any questions about this Privacy Policy, want to exercise any of your data rights or have a concern about how 777fe handles your personal information, please get in touch using the contact details below.
Data & Privacy Enquiries: support@777fe.online
Please include "Privacy Request" in your subject line along with your registered mobile number so we can locate your account. We respond to all privacy-related emails within 5 business days and complete formal data rights requests within 30 days.
This Privacy Policy was last reviewed and updated in January 2025. The most current version is always available at https://777fe.online/privacy-policy.
